Read this Marie Clare article on Zoella as an online phenomenon.
1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?
Zoella is a YouTuber and internet vlogger who has been active since 2009 and she has 11.2 million subscribers
2) What is convergence?
2) What is convergence?
When two or more media forms meet in one e.g Zoella’s website where you can buy her book, read her Twitter feed, see her Instagram photos and buy her beauty products.
3) What are Zoella's videos about? Find five video titles and write them here:
3) What are Zoella's videos about? Find five video titles and write them here:
HUGE Summer Primark Haul
Testing Weird Beauty Products With Mark
Full Face Of Glossier Makeup
4) What are the codes and conventions of vlogging videos?
A Vlog name which gives information about what it contains.
Writing on the screen.
Speaker central to the screen and speaks directly to the camera.Some props to keep video engaging.
Lots of cuts (jump cuts – where the camera position is the same).
Different angles and shots for variety. Personal – this builds connection and trust with audience.
5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.
Zoella uses makeup and costumes to make her audience know how to use it. She tries on different costumes and is mostly set in her house.
Industries
1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)
Industries
1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)
Zoella makes an estimated £13 million
2) What is a digital influencer? Why is Zoella considered a digital influencer?
A digital influencer is someone with a social media following who encourages fans and followers. Zoella has a large following on social platforms.
3) Why do companies want to place their products in Zoella's videos?
As she has a large fan base who are in the companies target audience
2) What is a digital influencer? Why is Zoella considered a digital influencer?
A digital influencer is someone with a social media following who encourages fans and followers. Zoella has a large following on social platforms.
3) Why do companies want to place their products in Zoella's videos?
As she has a large fan base who are in the companies target audience
4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?
It connects their viewer and they might go a watch the collaborations channel
5) How has Zoella moved into a more traditional media landscape in recent years?
She has been seen on TV, newspapers and magazines
Audience
1) Who is the target audience for Zoella's channel?
5) How has Zoella moved into a more traditional media landscape in recent years?
She has been seen on TV, newspapers and magazines
Audience
1) Who is the target audience for Zoella's channel?
Her target audience are teenagers for escapism how like fashion
4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?
Preferred (people who love Zoella): She make tutorials and helps others how dont know how to do something
Oppositional (people who hate Zoella): She promotes products that might not be safe for everyone
5) Why has Zoella been criticised by some people?
She films when she drives and creates a lot controversy by mocking gay people
Representations
Read this Independent article arguing Zoella is a bad role model for young women.
Next, read this Independent article arguing the opposite.
1) What is your opinion on this debate - is Zoella a positive role model for young women?
2) How are audiences encouraged to participate in or feel part of Zoella's brand?
Zoella does make up tutorials and sell merch to make her audience feel apart of her brand
3) What audience pleasures are provided by Zoella's videos and associated products?
Zoella does make up tutorials and sell merch to make her audience feel apart of her brand
3) What audience pleasures are provided by Zoella's videos and associated products?
She makes tutorial and life hacks and builds her audience like a personal relationship
4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?
Preferred (people who love Zoella): She make tutorials and helps others how dont know how to do something
Oppositional (people who hate Zoella): She promotes products that might not be safe for everyone
5) Why has Zoella been criticised by some people?
She films when she drives and creates a lot controversy by mocking gay people
Representations
Read this Independent article arguing Zoella is a bad role model for young women.
Next, read this Independent article arguing the opposite.
1) What is your opinion on this debate - is Zoella a positive role model for young women?
She can be a positive role model for young women as she teach them life hacks and recommends products to them
2) What representations of women are provided by Zoella?
She provides beauty and how they can be independent
3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?
3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?
Makeup tutorials youtuber who helps others and promotes products.
4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?
5) What criticisms could be levelled at the representation of Zoella?
4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?
Zoella represents herself as beautiful and inspirational
5) What criticisms could be levelled at the representation of Zoella?
She has included more ‘adult’ themed photos
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