Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

Impact of new/digital media on music industry

You'll need to read back to our music video introduction and notes blogpost to answer some of these questions.

1) How do audiences generally watch music videos these days?
These days music videos are generally watched o YouTube.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
New Music artists are able to make it big thanks to YouTube and the digital era.
3) What is P2P and why did it cause huge problems for the music industry?
P2P stands for peer-to-peer, which means sharing files between people. This causes problems for the music industry as they are not paying for those files.

4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? 
I think the internet has given audiences more power over who becomes successful or not as they are able to comment and like on videos making them go viral or not. The audience is also able to share the video to others if they like it which creates more views.

5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
Fortnite has demonstrated the potential future for music videos with their music and celebrities which create opportunities such as concerts and music released for the game. 

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
They played pubs and small venues in and around Sheffield, and built up a  following online using Myspace.

2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
It allowed their music to be heard by their audience as they were sharing their files between them which gathered a larger audience.

3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
Arctic Monkeys were not sponsored by a company unlike One Direction. Arctic Monkeys were friends from school who decided to start a band whereas One Direction didn't know each other before going onto X Factor. They rose to fame by winning third place.

4) How has technological convergence changed the music industry?
Technological convergence has made it easier to listen and watch music videos. This has made more money for the music industry.

5) Has the internet been a positive or negative development for traditional record companies? Why?
The internet has been both a positive and negative development for traditional record companies. It's negative due to problems with piracy, so they're unable to earn as much money. Whereas it's still positive as the companies are able to allow easier access to the public.


Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?
Arctic Monkeys' audience are likely to be white, middle class and reasonably young.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The video looks as if it's a one take video which subverts music video conventions that became steadily more complicated and narrative-based in the 1980s and 1990s.

In the beginning when the singer says "Don't believe the hype", it could be referring to the how the fans shouldn't believe everything they see on Myspace.

When the camera zooms in and out on all members individually and as a whole it shows they are 4 individuals who make up one group.

4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?
Nostalgia is a wistful yearning for return. It is a key audience pleasure for the video as older fans would enjoy a sense of nostalgia from the 1980s-style performance video.

5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
Fans are positioned to respond yearning for return as the video is 1980s-style. The artist wants fans to take away what type of band they are and what kind of music they make.