Answer the questions below to complete your introduction to the Music Video topic:
1) What are the key conventions of music video?
Visual Effects
Intertextuality
Fast Paced Movement
Not very long
2) What is intertextuality?
When one media text refers to or suggests another media text
3) When did music videos first become a major part of the music industry?
When they were made as mini films eg beatles and elvis
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV WAS LUANCHED AS A PLATFORM FOR MUSIC VIDEOS
5) How are music videos distributed and watched in the digital age?
Music videos are distributed and watched through youtube
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
The content becomes free meaning the artist doesn't make money
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
They set up subcription services such as spotify and yt music
8) What is digital convergence?
The ability to view the same multimedia content from different types devices. These are all thanks to the digitization of content.
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