Thursday 16 January 2020

January assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
Revise reception theory in relation to analysis of products
Revise vertical integration and verbal codes

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1:1
Q2:0
Q3:4
Q4:1 
Q5:2
Q6:11

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.
Need to revised reception theory and vertical integration

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:


4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme?
Women are portrayed in a subversive / non-conventional way as their strength and independence is highlighted by the image (pose / pride in facial expression etc.)

5) Now look at question 4. Write a definition of vertical integration to revise this key industry terminology.
vertical integration is an arrangement in which the supply chain of a company is owned by that company


6) Finally, look at your 20-mark essay - question 6. Write a four-paragraph essay plan for this question, using the suggested answers in the mark scheme to help you. Use this format:

Paragraph 1: Importance of star power
Paragraph 2: Merchandise
Paragraph 3: How the product is promoted and marketed
Paragraph 4: Where they were set and primered

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