Introduction
In
this essay I would like to explain why I think that the internet has
given audiences much more power that ever before as it the
consumers are interact with the media more then in the past and don't
take everything for face value and believe everything they see.
Audience are now cast in a more influential role unlike when there
was no internet.
Music
Industry
The
music industry has changed due to the internet as the increase in
technology and platforms to upload music content have exploded in
popularity (e.g. YouTube, SoundCould). Also promotions and more
access to music content (e.g. Spotify) have increased as well.
Advantages
due to the internet to the music industry are minimal amount of
production value is need making “ self-publicising” simple and
it's easier to promote material. Consumers have more variety and
choice to discover new upcoming artist which they aren't forced to
listen to producers releases.
Disadvantages
due to the internet to the music industry are that the producers have
a limited amount of artist the can sign who are worth decreasing
profit. Also audiences are more interested in the song than the music
video making traditional fans not appreciated the changes.
Film
and TV
Film
and TV have changed due to the internet as streaming, catch-up severs
are readily available on demand. Also the rise in technology give
consumers more opportunities to watch film and TV anywhere
Advantages
due to the internet to Film and TV are it is accessible 24 hours and
“binge-watching” has replace traditional appointment to view
format. Also more choice and variety on film and TV which doesn't
make it restricted to just TV and cinema.
Disadvantages
due to the internet to Film and TV are the cost of subscription ties
consumers in for periods of time and some apps giving free films and
TV might be illegal or could contain malware which would make the
audience worried or livid. Also exclusives could be owed by other
companies and release take time to be produced.
Print
(newspaper)
Print
(newspaper) have changed due to the internet as there has been an
increase in online news which is occasionally free. A serge in
citizen journalism where anyone can become a report news.
This
have led to more frequent updates for the news as prints are usually
outdated and can be very detrimental to the environment as prints can
be thrown causing litter. Also there are more sources to gain
information.
However
fake news is a very big problem due to sources and fact being false
and not regulated. There is also a pay wall still for some online
artist.
Conclusion
So
in my opinion due to this changes audiences have gain a whole lot of
power for the media with the use of the internet. It the consumers more knowledgeable and active.
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