Background, industries and the impact of the internet
1) How have our music listening habits changed since 1960?
We went from radio station with limited options also the use of cassette tapes where used in the past but now the internet streams music.
2) When did Apple Beats 1 Radio launch and what is it?
It aired On June 30 2015 and was a free live streaming global radio station
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
It was to market apple music and make money as it was a global radio station. It also to boost itunes purchasing.
5) Why did Apple choose the three selected DJs for launch?
Djs would bring their audiences and fan base as they well known in the niche music genre.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
Having Djs is like having a personal connection with the radio which cant be done with streaming services
7) How does the content of the Julia Adenuga show differ from Radio 1?
She is from London And has her own fan base bring more attention to the radio station as she is an expert on grime
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
Experts though it would be a success as it is a global radio station and has a lot of star power
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
For It is global radio station so it is in many places
More accessible that using cds or records
Has more star power that many radio stations
Against streaming services are more viable and have more options on music
has competition with radio 1
Audience
1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
Middle age people who are of working class and are into rap and indie music
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
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