Audrey Hepburn was a famous Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model . She died in 1993 at the age of 63.
2) Why did Galaxy select Audrey Hepburn for this advert?
Galaxy selected Audrey Hepburn because she was extremely famous back in the 1950s so older generations could relate to her.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
The connotations of having a celebrity is to show that galaxy chocolate is targeted towards all social classes.
4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The audience get a sensation of nostalgia as they remembers memories of Audrey Hepburn and the type of background used the in the video.
5) What is intertextuality?
Intertextuality is where on media products makes references to other media products.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film that is suggested in this advert is Audrey Hepburn's film 'Roman Holiday'.This is shown by the actors.Galaxy have deliberately chosen someone who looks like the actor Gregory Peck. Also , Audrey Hepburn is wearing the same type of dress as she did in the movie ' Roman Holiday.'
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
Hero - Person driving in the car.
Heroine - Audrey Hepburn
Donor/False hero - bus driver
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Equlibrium - she is just sitting in the bus relaxed.
Disequilibrium- The bus driver and store owner get into an argument which stops the bus from moving.
New Equilibrium - The man in the car comes and allows Audrey Hepburn to ride in his car.
9) What representations of gender can you find in this advert?
Women are represented as beautiful because Audrey Hepburn has makeup on.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
This advert reinforces and subverts representation of gender. It reinforces that women need makeup to look beautiful.However it subverts the fact that women are inferior to men , because the men were the ones driving the women around.
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