Newspapers: Daily Mirror - Language and Audience

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead:Title block of the newspaper
Pug:Something to catch reader's eye
Splash Head:Lead Story
Slogan:Sums up ethos of newspaper
Dateline:Date paper was published
Kicker:Story at the top of the paper to draw interest in content
Byline:Gives the name of the article writer
Standfirst: Introductory paragraph usually in bold

2) How much does a copy of the Daily Mirror cost?
80p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
The main stories of the daily mirror CSP are 'No MMR JAB .. NO SCHOOL' and 'Kate's bid to heal hurtful rift between Wills and Harry'

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
Tabloids focus on celebrities, showbiz and news. Also has many images and bright colours

5) What is the balance on the Daily Mirror front page between images, headlines and text?
It is dominated by headline and images so it is easier to understand by the audience. Furthermore it has little text and bright colours so it stands out.

Audience

1) What is the target audience for the Daily Mirror?

The target audience for Daily Mirror are working classes and socialist

 
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
Red Top to gain readers attention

Bold splash head as it is the lead story. Dominates and large font.

Kicker about the story at the top of the paper to draw interest in content

Pug in red to catch the readers eye

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Stragglers as it has a cheap price and soft news

Aspires to learn about sport, gossip and royal families 

4) Why are print newspapers generally read by older audiences?

It is traditional and older audiences aren't familiar with new technologies

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

They put harry rubbing noses with an female MP

Also Harry with Kate to mend the rift

Class: Audience and Industry blog task

Audience

1) What were the viewing figures for Class and why do you think it did so badly?   Viewing figures for Class was 0.28 million, a share of 5.1% of total TV audience. It did badly due to a boring plot and bad timing.

2) What audience psychographic groups might particularly enjoy Class?
People who are interested in Sci-fi and drama

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:April as a student playing a musical instrument

Personal Relationships:Ram and April's relationship

Diversion (Escapism):Shadow realm setting links to sci-fi

Surveillance (Information / Facts): Discovery of April's father is back and she shared heart with corakinus

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

Visceral- Shadow realm is an unknown world, shadow kin aliens, the gory violence

Vicarious- Intrigued to establish whether April can defeat corakinus

Voyeuristic- Binary Opposition experience and their lives 

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) embedded above or check the comments in the extension articles below to help with this.


Industries

1) What was the objective of BBC3 when it was launched?
Was made for content for an young adult audience -16-34 years

2) Why did BBC3 go online-only in February 2016? 
Due to budget cut and younger generations use of the internet over traditional TV

3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'?
Class was to entertain as a sci-fi drama.Informs as it shows diversity and engagement.Educates with multi strand narrative

4) How did the distribution of Class contribute to the failure of the show with audiences?
Was axed after one season as no one was sure who the show was for and it lacked a big selling point.

5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?
BBC 1 has late showings for class. Was only an iplayer release initially. 

Comparison: An Unearthly Child and Co-owner of a Lonely Heart

1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?
Due to technological improvements Class has CGI and better lighting and sounds. Their are higher quality props and and more camera shot angles.

2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

In An Unearthly Child the TARDIS is bright and has weird eerie dietetic noise. Furthermore it time travels and is futuristic.

In class there are two dimensions called the shadow realm, charlie being an alien and not for earth and the cabinet of souls and the link between April and corakinus 

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?

4) How are representations of people, places and groups similar or different in the two shows?
In Dr Who - first, there was hardly any different types of people, nor different skin colours. In Dr Who, the majority of people were white. In Class, there was a wider range of ethnicity/colours/group of people etc. There are disabled people etc. In Dr Who, there was no different representations of people, just the average person.

5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?

Entertainment and diversion - Dr Who takes you to another world - literally, as well as class - Corakinus' world, the swords etc.

Info and education - Educates you about science/aliens etc.

Social interaction - Knowing when a new episode is coming via social media etc.

Personal identity - some people can relate to April - having no father figure in their lives and more... 

December PPE - Paper 2 Learner response

1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.

Fantastic focus on Q1.2 and understanding of narrative theorises and audience theories Q1.3
Good understanding/knowledge of the TV CPS

For Q2 bring in more industry of the BBC and how successful they aren't not much argument is given in your response

2) Write a definition for a preferred reading to make sure you know this terminology. The original blogpost for Reception theory may help with this.

The beliefs/ideology the producers intended for the audience to take

3) Write a list of any narrative theories that you DIDN'T use for your answer to question 1.2. How could you have used these in the Doctor Who clip in the exam? 

4) Write three ways in which a modern audience might respond differently to Doctor Who: An Unearthly Child compared to an audience at the time.

No CGI or edits worst technology and lighting

Fashion is different and language pattern

1st sci-fi drama to be made

5) Write a plan for question 2 in the assessment - the 20-mark essay on Doctor Who as a franchise. Use the mark scheme to help you and aim to plan an introduction, conclusion and at least three detailed paragraphs.

BBC is a PSB and has TV license; their remit is to educate,inform and entertain

Class is a spin-off

Loyal whovian- DW fans would be loyal to brand

Global iconic TV show

Diversification- 1st female Doctor

6) What topics do you need to revise for future Paper 2 exams? List at least three topics, theories or CSPs.

Audience and industry of BBC