1) How were One Direction formed and how is this reflected in the music video for History?
One Direction were formed in X Factor by Simon Cowell , this is reflected in the music video as the opening and first few seconds of the music video shows all 5 of 1D and Simon Cowell smiling about them.
2) What is vertical integration? You may need to check your book for this (or remind yourself from this previous blogpost.)
Vertical integration is when one conglomerate owns different companies in the same chain of production.
3) What is horizontal integration? (See link above for help again!)
Horizontal integration is when one company buys other companies at the same level of distribution.
Technological convergence changed the way audiences consume music videos by now allowing people to watch them on devices such as smart phones , tablets, TV's and computers.
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.
The record company are the people who write the song and plan the music video out , One Direction is just simply made to sing and act in them.
Audience
1) What is the main One Direction audience - demographics and psychographics?
The main One Direction psychographics for a very well-know big boy band is "Mainstream." Demographics of One Direction are : Middle and upper middle class, teenagers but also young adults and mainly females.
2) What audience pleasures are offered by the music video for History?
Audience pleasure include: Nostalgia, Pleasure, Diversion
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?
2:29 : This is because the fans are cheering, this is significant because it lets the fans have their own voice in the music video.
3:03 : This is because it is a shot of them 4 hugging , this is strong because it leave the audience feeling upset as this is there last concert.
0:01 : This is because it is a clip from X Factor when they first became a group.This would appeal to a One Direction Fan because it gives a sense of nostalgia and shows the accomplishments and contrast of then and now.
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostalgia is a sentimental longing or wistful affection for a period in the past. It is a key audience pleasure because the whole music video is designed on all their achievements they made in the past that got them to the place they are now.
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
Fans are made to feel joyful and laugh along with the band as they are shown to be having a good time and messing around. However, near the end it shows clips of their last concert , them saying goodbye.
